"BUONA PUGLIA MAGAZINE,
taste to Visit”
Quarterly magazine
EDITORIALE
PUGLIA, IT'S TIME FOR THE BIT
11/01/2010
Ebbene sì, lo confesso: AMO LA BUONA PUGLIA!!!
11/01/2010
THE APPEAL FOR APULIA GROWS, ALWAYS A MORE TRENDY TOURIST DESTINATION
11/01/2010
Ebbene sì, lo confesso: AMO LA BUONA PUGLIA!!!(990)
THE APPEAL FOR APULIA GROWS, ALWAYS A MORE TRENDY TOURIST DESTINATION(903)
11/01/2010
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“Not only BIT” is the promotion program that all the towns in the Brindisi area, together with the Province of Brindisi and Chamber of Commerce, would like to carry out, during all 2009, in order to reinforce the comunication of the territory. A program that starts right from the BIT, because although there are many contreversies related to this event, it remains the most important Italian appointment, and maybe European for the “World of international tourism”. That’s why thousands of Hotels, Tour operators, and regional, national and local associations try to elbow their way to “conquer” a space in the exhibition. Being there makes the difference. Surely maybe not for a single company small or large, but certainly there couldn’t be a better place to affirm and reinforce a label or a destination. On the other hand, if it wasn’t like that it wouldn’t have the success it has, in terms of presences and visibility. The province of Brindisi, coordinated by the Azienda Di Promozione Turistica” (Tourist Board), has finally arranged things and by unifying their forces this year also with the local businessmen, they aim towards a marketing action to reinforce and reposition the brand. Actually, the operation covers the entire brand “Puglia” as it aims to cancel the idea of a “low cost” and “low service” region and point towards a quality evolved region, with new prestigious structures, renovated masserias and trulli and the new forms of accomodation also in the old town centres. And also with the “revival” of agriturismi (farmhouses), with a real contact with nature and its products, its themes and its seasons.. all according to the idea that we are what we eat, and never like today Puglia is quality, nature, environment and first class gastronomy. Also our friends of Buona Puglia will be present at the BIT, continuing to let us know the best of typical high quality wine and food of this splendid region, that would like to propose itself always more as a leader in the market of quality vacations.. and for our region it will surely be a success... Francesco Nacci 
Extraordinary Commissary of the “Azienda di Promozione Turistica” of the Province of Brindisi
